Applied designing Hudson Yards wayfinding

Wayfinding at New York's Hudson Yards, the largest private development in US history, is being designed by Applied Wayfinding.

More than 17 million square feet of mixed-use development, Hudson Yards is transforming 28 acres of Manhattan's West Side and Applied are taking part.

The project, developed by Related Companies and Oxford Properties Group, includes the extension of New York’s No. 7 subway line and incorporated the High Line elevated park.

Applied is the wayfinding consultant on two elements of Hudson Yards – the seven-storey retail centre and the public square at the heart of the development. The public square is being designed by Nelson Byrd Woltz landscape architects in collaboration with UK designer Thomas Heatherwick.

The retailed centre at Hudson Yards will offer culture, commerce and cuisine, and be connected to New York City’s highest open-air observation deck. More than 100 retailers will be present, including the city’s only Neiman Marcus fashion department store.

Applied is designing threshold markers at arrival points, directional signs, touchscreens, displays for digital content and other executions of wayfinding and information provision.

 

Public Plaza at Hudson Yards.
©Related/Oxford

The wayfinding will be installed in coming years as the project moves towards being fully open in 2019. Applied’s team in London is designing for Hudson Yards, with local liaison via Applied’s New York City office, which opened in 2014 on Grand Street in SoHo.

Anthony Fioravanti, Vice President of Design and Planning at Related, said, “The development team is extremely focused on creating a seamless experience for visitors, residents and workers at Hudson Yards. An effective wayfinding strategy will help ensure ease of access to the vertically integrated mixed-use development that will bring a new neighbourhood to Manhattan’s West Side.”

Applied Wayfinding director, Stephen Read commented on the project, “Hudson Yards is going to be spectacular, look amazing and become a tremendous arena for culture, leisure, shopping and commerce. Our challenge is to design wayfinding elements which are beautiful but which work within an environment of wonder in whatever direction one will look.”

Our challenge is to design wayfinding elements which are beautiful but which work within an environment of wonder

It is anticipated that more than 24 million people will visit Hudson Yards every year. The project includes 17 million square feet of commercial and residential space, five state-of-the-art office towers, more than 100 shops and restaurants, approximately 5,000 residences, a unique cultural space, 14 acres of public open space, a new 750-seat public school and a luxury hotel with approximately 200 rooms.