I Walk NYC

A pedestrian wayfinding concept for the Big Apple

As part of Mayor Bloomberg’s call to ‘re-imagine the public realm’, New York City has taken a series of major strides in recent years to improve its streetscape through the creation of new public plazas, wider sidewalks and wide ranging greening initiatives across the city that give pedestrians more room and a safer environment. The city recognised that a well-designed infrastructure was only part of the solution and commissioned Applied, in collaboration with New York based design agency Two Twelve, to develop a unified pedestrian wayfinding strategy.